Purina PetCare has teamed up with a social entrepreneurship pioneer to launch a competition promoting the pet-human bond.

The Purina BetterwithPets Prize aims to identify enterprises and individuals across the globe that harness the power of the bond through providing innovative solutions to issues such as emotional disconnection, trauma, social isolation and health problems.

Calum Macrae, regional director of Purina UK and Ireland, said: “This year, we’re aiming to reach social entrepreneurs and young creators who are innovating to harness the power of the pet-human bond for the well-being of pets, the people who love them and society as a whole.

The 2018 contest gathered more than 100 applications, and entrepreneurs have until 28 January 2020 to apply.

Full details of the competition, application process and announcement timescale can be found here.